This week, the fall 2013 campaign that caught my eye was H&M’s The Irresistibles, featuring Chinese model Wang Xiao shot by photographer Koray Birand and directed by Mikael Kangas. Just from a quick glance, I was able to see a lot of similarities with the Proenza Schouler Fall 2013 Campaign, in terms of color scheme and the contemporary vibe. This season’s H&M campaign largely consists of simple, yet structured silhouettes that boast a neutral color palette with hints of plums and deep reds.
It seemed as if H&M was going for the timeless look by including classic pieces such as trenchcoats, A-line skirts, and versatile knit tops, along with several other work-appropriate pieces that could easily be transformed into classy, evening looks. I thought the clean, white setting for the shoot gave a pleasantly modern platform for the campaign. I’m certain that the collection will do very well this season, as its pieces give a very high-end feel while maintaining affordability.
Photos from Elle.com